About Jewellery Online SG
A jewellery store that behaves like a stylist.
We're a small Singapore team choosing fashion jewellery for women who know their style. We'd rather help you find the one piece that suits you than show you a thousand that might.
What we believe
Your style has evolved.
Your jewellery should evolve with you.
By your forties you know what you like. You know which necklines suit you, which metal flatters your skin and what you'll actually reach for on a Monday morning. What's harder is finding jewellery that respects that: elegant without being boring, special without being loud. That's the gap Jewellery Online SG was started to fill.
How we choose
Four things every piece has to pass
It has to be worn
We choose pieces for real days: the office, a family lunch, a wedding dinner. If it would sit in a drawer, it doesn't make the collection.
Honest details
Every piece shows its exact size, finish and tone, with a to-scale drawing so you know how it will look on you. If we haven't measured something, we say so.
Made for our weather
Humid afternoons, air-conditioned offices, Hari Raya, Chinese New Year, Deepavali and wedding season. We style for the life you lead here.
Tudung-friendly
Our magnetic brooches hold fine fabrics without a single pin hole, so your favourite tudung or scarf stays as good as new.
Your personal jewellery stylist
We don't just sell jewellery. We help you choose it.
Style Me is our free styling tool. Answer a few questions and it suggests pieces that suit your style, your outfit and your plans, and tells you why each one was chosen.
- Find your jewellery style. Nine quick questions, one of six style profiles.
- Style this outfit. Tell us the colour and neckline; we'll finish the look.
- Occasion stylist. From a workday to a wedding dinner.
- Gift finder. Four questions for a gift she'll actually wear.
Our collection
Curated, not endless
Pendants, brooches, bracelets and matching jewellery sets in gold, silver and rose gold tones, from S$9.99 to S$37.99. Timeless classics sit beside contemporary designs, grouped into edits for the way you actually dress, so choosing feels easy.
The people behind JOS
A small team, choosing with care
You won't find our faces here. We'd rather the jewellery did the talking, and the care shows in every piece we choose and every parcel we send.
Head Curator
Dil
Dil chooses the pieces that make it into the collection, groups them into our edits and decides what each one is best worn with. Her question for every piece is simple: would a woman who knows her style reach for this again and again?
“Jewellery is more than an accessory. It's a story, a memory and a reflection of who you are.”
Operations
Naz
Naz looks after everything behind the scenes: the product photos, the website and Style Me, and making sure your order is packed carefully and on its way.
“Done is better than perfect. Every parcel still leaves the way I'd want to receive it.”
Our promise
Shopping with us should feel easy
- Free delivery within Singapore on every order, no minimum spend
- Sent by SingPost with tracking, usually within 5 working days
- Exact size and finish on every product page
- Real answers from the team on WhatsApp: +65 8798 2280
- New to JOS? Take 10% off your first order with code NEWUSER
Our mission
To help women who know their style find elegant jewellery that suits them, explained honestly and chosen with care.
The Jewellery Online SG team · Singapore